Let me introduce you to my friend Louise.
She’s a digital nomad and serial entrepreneur who, for the last five years, has built a passive income of five figures a month. She also travels around the world with her husband.
Last year, I spoke to her for my podcast. I wanted to know how she makes Udemy courses, the lessons she’s learned, and how long it’s taken her to get to this point.
I’ve published 53 articles since September 2020. They’ve received over 50,000 views and have made more than $1,500.
As someone who writes as a hobby, this blows my mind!
However, I want to take my writing to the next level. This is why I attended Google University.
Google University is a phrase Tom Kuegler coins in Design Your Dream Life. His belief is this: If you want to learn a new skill, Google can teach you how. The same goes for writing.
With this in mind, I opened my laptop, jumped online, and searched “how to become a full-time writer”…
I love spending time with Holly. We can be on the phone for hours, sharing our dreams and secrets, and I’m energised by our calls.
The funny thing is, we live in different countries and have totally different careers. Oh, and we’ve never met in person.
Nonetheless, she makes me feel like I’m the only person in the end world when we speak. Because of this, my feelings of unworthiness slip away. It’s magical.
How does she do this? Here’s what I’ve found.
Holly doesn’t preamble about the weather. Instead, she cuts to the chase:
“What’s your one over-arching fear?”
In September of 2018, I questioned everything.
I’d just graduated with an economics degree and was working as a prison officer. I hated every second.
After quitting, I started a business (which failed), cleaned toilets for 3 months, was rejected by companies in London, and then stumbled into SEO. This is the industry I’ve been working in for the last two years.
Now don't get me wrong — I enjoy my work and the people I work with. The problem is, I’m bored, and I feel like I’m drifting.
Luckily, I’ve had the pleasure of interviewing many talented entrepreneurs to…
I get it. Webinars are the sh*t.
They let hosts connect with fans, and they have a higher conversion than most sales funnels. FOMO is here to stay.
When they’re done well, I have no qualms. Many entrepreneurs deliver genuine value through webinars. Here’s my gripe, though:
90% of the ones I attend teach f*ck all.
One I went to last month is a prime example. I turned up, notepad in hand, along with hundreds of others.
It quickly became clear the ‘free webinar’ was a pitch for their paid membership. I ducked out after twenty minutes. …
“You need to write a lot, build the list, and email the list.”
This is Tim Denning’s approach to email marketing. It’s one I’ve followed, helping me build a list of 179 subscribers in 31 days. These are subscribers who’ve confirmed their subscription via a double opt-in email.
To put this into context, my previous attempt at building an email list of 110 subscribers took me 18 months!
Building an email list is one thing. Encouraging people to stay is something else. Out of the 197 who subscribed, less than 10% have unsubscribed.
Here’s how I’m building an email list…
Meet Bruce. He’s a 22-year-old from Alabama, and I had the pleasure of speaking with him for my podcast.
He started his business in 2020 by handing out 100 flyers. This landed him his first five customers which spiralled into $15,000 of sales in four months.
Now, after detailing hundreds of cars, he has plans to grow his company.
Let’s back up.
“We were kicked out of school in March when the pandemic first hit so I had a four-month summer…
“I got the first job that was hiring, which was Domino’s, and started delivering pizzas.
“I did that for…
On January 11th, I published my most successful article — How to Make $17,000 a Month Passive Income from Udemy Courses. It’s made $1,105.88 from 37K views, with an average read time of three minutes.
It takes the advice of one of my podcast guests, Louise Croft. She’s a course creator with over 40 Udemy courses who’s been on the platform since 2014. What she doesn’t know about Udemy isn’t worth knowing. Best of all? The first draft took me two hours to write.
The podcast guest was a fitness instructor. She shared struggles of being bullied, emigrating to another country, and succeeding in business. She also made reference to not being happy.
The interviewer dug deeper. She replied she doesn’t spend much time at home, and she constantly feels overworked. Happiness wasn’t a priority right now.
Fair enough. Work hard and sacrifice happiness for later.
It was an empowering story so I checked out her Instagram. What I found were positive quotes, pictures of dogs, and flowery sh*t. There were also reels telling people how to be happy.
This irked me.
An article inspired by Planet Money
If you walked up to somebody a hundred years ago and asked “how’s the economy”, they’d have no idea what you’re talking about.
Sure, people asked about the ships coming into Seattle or how the harvests were doing, but this thing called “the economy”?
It didn’t exist.
Today, not only do we talk about the economy, we talk about it in numbers. Without thinking, we can say things like the US economy grew by 1.9%.
How did this happen?
According to Zachary Zarabell, author of Leading Indicators, it’s because of the Great Depression.